Learn how to boost your photographer brand.
This book helps you to be you, attracts people who would love to work with you, and grows your online presence with confidence.
"I’ve known Maurice for a number of years now and if there’s one thing aside from his Photography that I admire it’s his ability to market not just what he does but to make you feel you know him before you know him. With the ever-increasing use of social media platforms we become bombarded with seemingly endless posts of hard hitting campaigns, but it’s the subtle ‘under the radar’ approach; the seemingly genuine that makes me want to know more, and this is what Maurice has down to a fine art. The personal, human approach will always win over ‘tricks’ and what I love is that with Maurice, what you see is what you get. His marketing and his personal branding is a true reflection of who he is and it’s this ability to show this that makes me want to pick his brains whenever we have the chance to catch up."
Photographer / Educator
Everybody seems to be a photographer these days and there, undoubtedly, is an abundance of beautiful photographs nowadays. For professional, and aspiring photographers, it can be a daunting task to stand out from the crowd and grab an audience’s attention. However, the good news is that there are possibilities to reach an audience and gain a following.
Photographer Maurice Jager is an internationally-renowned headshot and portrait photographer. He has developed a method to build a clientele for his business. In his book, he offers a comprehensive, step-by-step process to identify, develop and share your personal story, brand story, and how it captures an audience’s attention.
In addition to Maurice sharing how he consistently evolves his personal brand, the book also offers the stories of ten professional international photographers and how they’ve built their brands in a way that it has enabled them to reach their financial goals and live a fulfilled life.
These stories illustrate the importance of aligning your passion for working behind the camera and the business of being a professional photographer. It offers readers a chance to see how successful photographers have built their business by being themselves in order to attract your target audience, to create a life in which you do what you love.
As a result, there is no better time than now to start building your brand.
"Maurice has been an amazing friend to PHOTOPLUS these past few years, working alongside our programs to make them the best they possibly can be. Just this past year, Maurice worked with several photographers in our group to help them understand how they can brand themselves more successfully in this competitive landscape. And on top of doing all of this, Maurice also took the time to sit with many aspiring artists for portfolio reviews, providing encouragement and guidance to help others thrive. It’s fantastic whenever we get a chance to work together and, I look forward to the next time I get to actually see this guy in person once again!"
Show Director PhotoPlusExpo / WPPI
This book is for you if:
You want to create a flourishing photography business
You seek the help of those who’ve successfully built their personal brands
You need structure, strategy, and a plan to apply to your own business
This book isn’t about high-level ideas, and there’s no figuring it all out yourself — It’s your roadmap to become the go-to photographer authority in your community.
"What can I say about this guy! He's been a force of nature in more ways than one, whether he's building his own brand, supporting all things Headshot Crew or single-handedly giving HURLEYPRO a presence in the European market. This guy is focused, committed, passionate and talented to boot. I'm just psyched that we met and feel fortunate to have been able to work together for these past few years. Maurice, can't thank you enough for all you do!"
Photographer / Founder HeadshotCrew
Maurice Jager is a headshot and portrait photographer, public speaker, instructor and author. He assists entrepreneurs, companies, photographers and influencers to tell their story through images.
With his studio based in Arnhem, the Netherlands, he also works on locations throughout Europe.
Maurice has created a business and a market with his photography with zero competition. People in the Netherlands didn’t even know what headshot were. They all thought it had something to do with Call of Duty and sniper guns.
He now is the leading photographer in the Netherlands, and Europe, in a market with dozens of other photographers who decided to follow his footsteps and start taking headshots and branded portraits too.
Maurice is also a familiar face in the photography industry when he speaks at trade shows.
He is also sponsored by BenQ, Tether Tools, Feisol and Phottix. His sponsors give him the opportunity to help their audience learn more about personal branding for photographers through his video-content and keynotes.
Besides all of that, Maurice is the founder of Personal Branding for Photographers. He hosts bi-annual virtual events with leading speakers to help the photography community be at its best.
Personal Branding For Photographers™ is an online platform with the goal to inspire and help aspiring and working professional photographers to create a life they love by running a successful business with clients they enjoy serving.
Through podcasts, the book, workshops and an emerging online community, our goal is to encourage and educate photographers to focus on leveraging their personalities within their businesses to inspire them to create a roadmap to attract their ideal clients.